// case study · events

Middleton Events web, email and AI from a standing start.

2024 · Website · Email & hosting · AI automation

webgrid · middleton-events.case

$ webgrid show --case middleton-events

builtWebsite · Email & hosting · AI automation

stackWeb design & build · Business email · AI integration

statusbuilt and still run by webgrid

// the problem

The problem.

Starting an events business means standing up everything at once: a website that wins bookings, professional email on your own domain, hosting, and the day-to-day admin that comes with every enquiry and event.

Doing that across three or four separate providers means three or four sets of hand-offs before the first event is even run.

// what we built

What we built.

Webgrid set up the lot from scratch: the website, business email and hosting as one coherent setup, with nothing falling between vendors because there is only one.

Then AI was wired into the day-to-day to cut the manual work that builds up around enquiries and event admin, so the routine parts of the business run with less typing.

// how it runs today

How it runs today.

Webgrid remains the single technology partner: web, email, hosting and the automation behind it, kept running and improved as the business grows.

When something new is needed, there is one call to make.

// in their words

"Webgrid handled our website, set up our email and hosting, and implemented AI to improve our processes. It's great having a tech partner who can handle all of it under one roof."

Events Business · Middleton Events

// outcomes

What changed.

  • Website, email and hosting stood up from scratch
  • AI wired into day-to-day admin to cut manual work
  • One partner across web, IT and automation

Want one partner across your website, email and automation?

ai automation in adelaideLend1 case study

// let's talk

Got something to build?

Tell us what you're trying to do. We'll tell you the straightest path to shipping it.

webgrid

Software, IT & AI studio in Adelaide, South Australia. We build websites, platforms and AI workflows, then keep them running.

IndustriesFinance & mortgage brokingWineries & venuesEvents & hospitalityRetail & eCommerceProfessional servicesTrades & construction
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