// case study · finance broking
Lend1 loan onboarding from hours to minutes.
$ webgrid show --case lend1
✓builtOnboarding platform · AI data extraction · Deal tracking
✓stackLaravel · AI integration · Managed hosting
✓statusbuilt and still run by webgrid
// the problem
The problem.
Signing up a home loan client traditionally means an interview of an hour or more: the broker collecting personal details, loan information and documents by hand, then re-keying all of it into their systems.
Multiply that across every client and broking teams spend a huge share of their week on data gathering rather than deals. That is the work Lend1 exists to remove.
// what we built
What we built.
Webgrid built Lend1 as a product for brokers and brokerages: a curated onboarding experience a broker's clients complete themselves, from a link the broker sends or embedded on the broker's own website. What used to be an hour-plus interview becomes a five to ten minute application.
AI does the heavy lifting underneath. A client uploads their driver's licence and Lend1 extracts their details automatically, processes the application data and pushes it straight into the broker's aggregator, ready to execute. E-signing, document collection, lender portal integrations and automatic email reminders are all built in, on a Laravel platform webgrid runs end to end.
The AI keeps working after onboarding: Lend1 tracks every deal and flags the ones at risk, and brokers can text the system and get answers back from their CRM by SMS.
// how it runs today
How it runs today.
Lend1 is young: live with its first broking team and built to take on more. Webgrid hosts it, monitors it and keeps developing it as a product, right down to the public site at lend1.com.au.
The core promise already holds: from an hour-plus sit-down to a ten minute application, with the data ready to execute the loan straight away.
// in their words
"The AI copilot webgrid built into our CRM has completely changed how we handle client communications. It drafts responses, surfaces next actions, and saves us hours every week."
// outcomes
What changed.
- Loan applications that took an hour-plus interview now take clients five to ten minutes
- Driver's licence in, details out: applicant data extracted by AI automatically
- Application data pushed straight into the aggregator, ready to execute
- Deals tracked with at-risk flags, plus a text-message AI that answers from the CRM
- Built, hosted and still being developed by webgrid
Want AI doing the heavy lifting inside your business?
// let's talk
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Software, IT & AI studio in Adelaide, South Australia. We build websites, platforms and AI workflows, then keep them running.