// case study · wineries & hospitality

Members One wine clubs on autopilot.

2024 · Club platform & CRM · WordPress plugin · MO POS iOS app · Hosting & infra

webgrid · members-one.case

$ webgrid show --case members-one

builtClub platform & CRM · WordPress plugin · MO POS on the App Store

stackLaravel · Native iOS · AWS + Stripe

statusbuilt and run end to end by webgrid

// the problem

The problem.

Most wineries run their wine club on spreadsheets and goodwill. Memberships in one place, payments in another, the cellar door till in a third, and a club run that takes days of manual work: picking who gets what, charging cards, sending emails, chasing failures.

A wine club is meant to be the winery's most reliable revenue. Run by hand, it is the most fragile thing in the building.

// what we built

What we built.

Members One is webgrid's answer, built over four years: a club subscription platform for wineries where the whole cycle runs on its own. A member signs up, picks their bottles, and from there the platform processes orders to the club's schedule, takes payment through Stripe, and sends every email along the way automatically.

It meets wineries where they already are. A WordPress plugin drops club signup into the winery's existing website, the CRM gives the team one view of every member, and MO POS, a full point-of-sale app live on the App Store, runs the cellar door from an iPad or iPhone.

Under the hood it is Laravel, a native iOS app and Stripe billing, hosted on AWS with Microsoft 365 email, all run by webgrid.

The Members One club overview dashboard: club sales, orders and membership activity
the club dashboard: sales, orders and membership activity in one view (demo data shown)
Three MO POS screens: product search, a sale being taken with GST, and tasting session mode with free pours
MO POS on the App Store: sales, club signups and tasting sessions at the cellar door
A winery's club selection page: three wine club tiers with member benefits and signup buttons
members pick their club on the winery's own website; everything after that is automatic
The members-one.com homepage: Members One, the wine club platform
members-one.com: the public site for the platform, also designed and built by webgrid

// how it runs today

How it runs today.

Six wineries run their clubs on Members One today, with the next one onboarding now. A new winery imports its member list, installs the plugin on its website and is away.

Webgrid built every layer and runs the lot from Adelaide: hosting, email, updates and support. For the wineries, the club simply runs.

// in their words

"Webgrid built our entire membership and POS platform from the ground up. Having one team handle the web platform, the iOS app, and the infrastructure made the whole process seamless."

Owner · Members One

// outcomes

What changed.

  • Six wineries running their clubs on the platform, with more onboarding
  • Club runs that took days now process automatically on schedule
  • MO POS, a full point-of-sale app, live on the App Store
  • Memberships, orders, emails and Stripe billing run on their own
  • Built, hosted and run end to end by webgrid

Run a winery or venue and want your club to run itself?

custom platformsJuxtaposed Wines case study

// let's talk

Got something to build?

Tell us what you're trying to do. We'll tell you the straightest path to shipping it.

webgrid

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