// case study · wineries

Juxtaposed Wines from no website to selling direct.

2025 · Website · Online shop · Wine club

webgrid · juxtaposed-wines.case

$ webgrid show --case juxtaposed-wines

builtWordPress website · WooCommerce store · Members One wine club

stackWordPress · WooCommerce · Members One plugin

statusbuilt, hosted and managed by webgrid

// the problem

The problem.

Juxtaposed Wines, a small McLaren Vale winery, came to webgrid through a referral with no website at all. No online store, no wine club, no way to sell beyond the cellar door and word of mouth.

For a small producer that is real money left on the table: every visitor who loved the wine but could not order more of it from home, every would-be member with no club to join.

// what we built

What we built.

Webgrid built the site from scratch on WordPress with a WooCommerce store, set up so the winery team can log in and manage their own wines, prices and stock without calling anyone.

For the wine club we connected Members One, the club platform from our other case study, straight into the WordPress site through its plugin. Signups, scheduled deliveries and club billing all run automatically from day one.

From kickoff to live took a few weeks. Webgrid hosts the website and email, and manages the store alongside the team.

The Juxtaposed Wines homepage: vineyard aerial with the tagline maximum data, minimal intervention
juxtaposed.com.au: built from scratch on WordPress and WooCommerce
The Juxtaposed online store: grenache and shiraz bottles with prices and add to cart buttons
the store: managed by the winery team themselves, orders direct from the vineyard
The Juxtaposed wine clubs page: six pack and twelve pack club tiers with member benefits
the wine clubs, running on Members One inside the winery's own site

// how it runs today

How it runs today.

Online orders are coming in and the wine club is growing, around fifteen members and counting. The team spends their time making and selling wine; the website quietly does its job.

Webgrid stays on for hosting, email and store management, with the winery free to edit as much or as little as they like.

// in their words

"We had no website at all. Webgrid built the site, the online store and the wine club, and now orders come in while we're out in the vineyard. They host and manage everything; we just look after the wines."

Cassie Southwell · Juxtaposed Wines

// outcomes

What changed.

  • From no website to a live store and wine club in a few weeks
  • Online orders coming in direct, beyond the cellar door
  • A wine club running automatically on Members One, around fifteen members and counting
  • The team manages their own wines and stock in WordPress
  • Hosted, maintained and managed by webgrid

Want to sell direct from your own website?

web designMembers One case study

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